EXpatDATA

EXpatDATA was my capstone project for my bachelor's degree in graphic design and digital creation. Additionally, this project marked my first interaction with the User Experience Design field and remains my favorite project among all that I've worked on. Throughout this project, I sought to find the best approach by focusing on users' needs and identifying the challenges they face when integrating into a new country.

Duration: 6 months
Role: UX Researcher • UX/UI Designer
The Problem I identified for this project was that individuals often encounter numerous difficulties when attempting to integrate into a new country. I initiated research to understand the root of the problem and followed an iterative design thinking process to provide a solution.

Watch the video presentation where I present, justify, and defend this project.

Watch video presentation →

Methodology

Research: Defining research questions • Conducting primary and secondary research through desk research, a survey, and 3 interviews.
Affinity Diagram: Organizing and synthesizing information gathered from the survey and interviews.
Insights Generation: Ensuring a deep understanding of user needs and representing that information to empathize with the user.
Empathy Map • User Persona • User Journey Map: Creating user personas and empathy maps to represent different user groups identified in the research, and developing user journey maps to illustrate possible interactions.
Moderated Card Sorting using the Thinking out loud technique: Involving six participants who sorted 30 cards into seven standardized categories.
Content Tree: Adding a new category, "Housing," to the content tree based on feedback from participants in the card sorting activity.
Prototype: Creating wireframes, low-fidelity prototypes, and high-fidelity prototypes by directly working with HTML and CSS.