EXpatDATA

EXpatDATA was my capstone project for my bachelor's degree in graphic design and digital creation. Additionally, this project marked my first interaction with the User Experience Design field and remains my favorite project among all that I've worked on. Throughout this project, I sought to find the best approach by focusing on users' needs and identifying the challenges they face when integrating into a new country.

  • Duration: 6 months
  • Role: UX Researcher • UX/UI Designer
  • The Problem I identified for this project was that individuals often encounter numerous difficulties when attempting to integrate into a new country. I initiated research to understand the root of the problem and followed an iterative design thinking process to provide a solution.

If you would like to learn more about this project, please watch the video I created to present, justify, and defend it. You can find the video below. Additionally, you can view the project methodology on the right-hand side (below on a smartphone). Feel free to get in touch with me so that we can discuss it further over a drink.

Methodology

  • Research: Defining research questions • Conducting primary and secondary research through desk research, a survey, and 3 interviews.
  • Affinity Diagram: Organizing and synthesizing information gathered from the survey and interviews.
  • Insights Generation: Ensuring a deep understanding of user needs and representing that information to empathize with the user.
  • Empathy Map • User Persona • User Journey Map: Creating user personas and empathy maps to represent different user groups identified in the research, and developing user journey maps to illustrate possible interactions.
  • Moderated Card Sorting using the Thinking out loud technique: Involving six participants who sorted 30 cards into seven standardized categories.
  • Content Tree: Adding a new category, "Housing," to the content tree based on feedback from participants in the card sorting activity.
  • Prototype: Creating wireframes, low-fidelity prototypes, and high-fidelity prototypes by directly working with HTML and CSS.

Research Question

Image of the research question

Articles and Reports Research

Image of a graph showing that migration has increased 52%
Image showing that migrants that need psicological sopport are diagnosed with Ulysses Syndrom

Survey

How was created
Image of Maaria Magdalena Balos
Survey Insights
Image of Maaria Magdalena Balos
Image of Maaria Magdalena Balos
Image of Maaria Magdalena Balos

Interview

How were created
Image of Maaria Magdalena Balos
Interview Insights
Image of Maaria Magdalena Balos

Afinity Diagram

Image of Maaria Magdalena Balos

Card Sorting

Image of Maaria Magdalena Balos

Empathy Map • User Persona and User Journey Map

Image of Maaria Magdalena Balos

Prototyping

Wireframes
Image of Maaria Magdalena Balos
Lo-Fi Prototype
Image of Maaria Magdalena Balos

Coding • First Design of the final product

Image of Maaria Magdalena Balos

Please follow the next links to access the code of this project in my github:

EXpatDATA GITHUB

Documentation

Below you will find all the project documentation. Unfortunately, this project was created in Spanish and has not been translated into English (I apologize for the inconvenience). Please don't hesitate to reach out if you would like to discuss it further.

If you cannot view the PDF, you can click here to download the PDF file.