MOVIE THeatER is an app created to help people located in a metropolitan area how uses a movie theater often. The role of this app in theirs life is to help them to order snacks in a movie theater. As user, you can order food inside the movie theater
or pick it up from the counter.
Our target customers are people with ages between 20-60 years old, living a busy life (parents, students that also work, etc), but who love to have some relax time with snacks in a movie theater.
Adobe Indesign • Figma • Microsoft Power Point
User personas are a representation of the human profile based on archetypal descriptions of users from research. They are useful in humanizing design focus, testing scenarios as well as facilitating empathy with the real user.
Mapping Christopher’s user journey revealed how helpful it would be to fuse both buying tickets and ordering snacks in the main Movie theater app. I’ve also been able to see that sending offers for the app to our users may be a good idea.
Mapping Joana helps me to understand all types of user necessities like food allergies and intolerances. I was able to see how being in a continuous rush can influence her day-by-day tasks.
To ensure that we take into consideration users' pain points, I started to design a solution using pencil and paper. This way I was able to iterate quickly through lots of ideas in an inexpensive way. Next, once I knew for sure the final screens, I started to design the wireframes digitally. You can see both methods, paper wireframes and digital wireframes below.
I've created an low fidelity prototype based on digital wireframes that allows users to order snacks into a movie theater. Please follow the next links to access the low-fidelity prototype.
I conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a high-fidelity prototype and revealed what aspects of the mockups needed refining.
So finally, after a lot of iteration, I created the final mockup, and with this one, I was able to deliver the high fidelity prototype. Please press the next button to play with the high-fidelity prototype.
Impact: The app makes users find the snacks they need at the right moment when in a movie theater. This snack ordering app is an amazing solution for parents who go to the movie theater with their children.
What I learned: While designing the Movie theater app I didn’t think I would have so many things to take into consideration. I also discovered a lot of pains in the user's journey. Iteration was the main key in the approach and solution of this project.
Please follow the next links to access the high fidelity prototype and the documentation of this project.